MAMMA MIA MIRACLE
Brand Identity · Packaging Design · Campaign
Don’t tell nonna.
Some recipes take hours. Nonna wouldn’t have it any other way.
Mamma Mia Miracle does it in one squeeze. Fresh Mediterranean flavor, no afternoon spent hovering over the stove. Is it cheating? Maybe. Does Nonna need to know? Absolutely not.
Mamma Mia Miracle turns a kitchen shortcut into a brand built around the tension between tradition and convenience. From packaging to campaign creative, every touchpoint embraces the same playful premise: making great flavor easier without letting Nonna in on the secret.
AI notice: Used Adobe Firefly to generate the kitchen scene image.
THE SECRET’S IN THE BOTTLE.
What makes a shortcut good is how easy it is to use. Mamma Mia Miracle was imagined as something that could feel right at home in the kitchen. Approachable at first glance and useful when you need it.
The result is a visual identity that balances personality with purpose, giving a simple squeeze bottle a character all its own.
PUTTING THE MIRACLE TO WORK.
Making cooking easier was only half the fun. Mamma Mia Miracle was built to bring a little more flavor, color and character to the everyday. A little effort should still go a long way. Because the best shortcuts shouldn’t feel like shortcuts at all.
AI notice: Used Pacdora Generative AI to place the product within kitchen scene and billboard. Used Adobe Firefly to generate kitchen scene imagery.